Why More Cigarettes are Especially Produced for Women
Some would say that the taste of a cigarette doesn't influence the propensity of one gender or another to it. But such an assumption is most certainly wrong, given the fact that women are more prone to buy menthol and cherry cigarettes than men are. It's not just the taste: it's a special smoothness that comes with the taste, which is a bit sweet and less pungent. So how do More cigarettes fit in this context?
It must be said that people who buy More cigarettes know that this particular brand comes with a particular taste. This taste can't be associated to a specific flavor; it's rather a combination of smooth smoke with sweet, almost fruity taste. Even so, if one would ask a smoker how would he or she define the taste after smoking a More cigarettes, the answer would most likely be related to the specificity of the smoke, instead of the taste. Why does this happen?
More cigarettes are toasted in such a way that they preserve the natural feel of tobacco, which is very soft, much softer than that found in many cigarettes on the market. If we were to compare it with a tobacco product, the closest reference would be the pipe tobacco. Still, the manufacturer paid a special attention to the balance between tar and taste. The result is a very smooth cigarette, with a distinctive taste and aroma.
Women are more inclined to buy More cigarettes because they are more interested in the taste than men are. This reality is enforced by the fact that the tar in More cigarettes is not strong, giving women the ability to enjoy the aroma without being limited by strength. Whichever the focus of a brand may be, it ultimately comes down to this relation between taste and strength and More cigarettes are, from this perspective, a true model. |
