Kent: Redefining the Taste and the Image
One of the most interesting marketing campaigns at the beginning of this century was that created by Kent. The whole idea behind this strategy was the analogy between high definition image and sound on one side and high definition taste on the other. In order to better understand what HD image means, one needs to have a lot of information on the topic; however, it can be summed up like this: HD imaging technology allows users to experience clear images with respect to contrast, resolution, colors, and brightness, thus creating a better illusion of reality.
Similarly, high definition taste refers to a set of attributes Kent considers essential to increase the quality of taste. Here they are, as deduced from various marketing campaigns and TV advertisements:
- Smoking shouldn't be in any way bothering. On the contrary, smoke inhalation should feel smooth and natural.
- The taste of a Kent cigarette should be both pleasing and "filling".
- When talking about cigarettes, taste is a matter of perception in both mouth and throat. As such, it shouldn't be restricted to the former, like other cigarettes companies believe. Smoking a Kent cigarette shouldn't bother you in any way.
- The way smoke enters your mouth influences its taste to a great extent. The more complex the process of determining the best solution, the better the cigarette.
- Because smoke can confuse your taste buds, you need a system to fight this. HD taste system from Kent makes sure it reduces these effects to the minimum.
- Various substances added in the filter can increase the quality and the taste of a Kent cigarette.
Even if, to a certain degree, this only seems a campaign to make you buy Kent, it's also a good place to start if you want to smoke and still care for your health in the long run. This is particularly true if you don't want your mouth to smell after smoking a cigarette, because this HD system reduces such effects considerably.
|
